About Us

Allure Lifestyle Group is a premier Lifestyle event production, marketing and promotions company. Allure was started in 2018 by Founders Alba and Rob for the purpose of creating a resourceful and reliable company with the knowledge and expertise of producing, planning and coordinating Lifestyle events. Rob has been in Miami’s nightlife and entertainment scene for over 20 years and has worked with some of the top talents in some of the top nightclubs and Venues. Amongst these are some of your favorite lifestyle Clubs/Venues such as; Miami Velvet, Rooftop Resort, Club Defy, Prestige Lifestyle Club and The Freaky Tiki. Since establishing Allure, Rob has branched into many other lifestyle brands and areas including producing AMF (Allure Music Festival) South Floridas premier Lifestyle Music Festival, one of the fastest growing lifestyle events in South FL, as well as partnering with Rooftop Resort for a monthly weekend takeover (every fourth weekend of the month) Saturday Night Club Party (Rooftop Saturdays), one of the fastest growing Saturday night parties and Sunday Pool Party (Hangover Sundays) what has since become a Sunday Funday favorite.

Allure strives to provide creative, cutting edge events that establish our firm as a dominant force in the Lifestyle. Through the combination of stellar service, superstar DJs and entertainers, state of the art Production, trendsetters and tastemakers Allure designs and produces exciting high profile one-of-a kind events. Hard work and commitment has allowed Allure to work with some of the best in the industry and produce some of the most memorable lifestyle events.